Generation Z is frequently regarded as the most socially and ecologically aware generation. Although Mintel research suggests that this generation is genuinely concerned about these concerns, it also shows that Gen Zs do not regard this as a defining feature. They are far more likely to describe themselves as creative, ambitious, or adventurous than as ethical.
- Generation Z (those born between 1997 and 2010) now account for around 15% of the population.
- 41% of Gen Z say staying in touch with family and friends is of higher priority to them now than before the COVID-19 outbreak.
- 19% of Gen Z see themselves working in healthcare in the future.
Rising inflation, along with job losses and instability as a result of the COVID-19 epidemic, might be hard-hitting to this population. Due to rising rent and property prices, this cohort has also maintained the pattern observed among Millennials of young adults living at home for extended periods of time and delaying typical life phases. While they may have more discretionary cash in the near term, making them an appealing consumer base for businesses, this group may confront long-term financial challenges.
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